A STORY THAT BEGAN OVER 16 YEARS AGO
May 1st 2002, that Dereei Jones and Mars Davis laid the first foundation stone, Established a limited liability company specializing in handmade skis.
Soon, the two ambitious young executives decided to build up their expertise, refine their strategy and team up with an experienced skis manufacturer located in Switzerland.
With five years of experience and growing business, they created the German r&d design center, responsible for the development and design of future products.
THE DAWN OF A GLOBAL BUSINESS AND STRONG EXTERNAL GROWTH
It continued its international growth in Asia, signing a joint venture agreement with a Chinese skis goods manufacturer.
This agreement led to the opening of a second production plant, this time in China.
The company, actively cooperate with world famous brands to expand their influence, NASA,NFL...